. >> the central part of ohio, which is columbus, the state capital. that has become the key swing area of the state. is growing and it has younger voters and it is affluent. is an area that the previous busches have one but president obama made a flip and ticket by a couple of percentage points which was key to his victory. you are seeing a lot of attention going there. this weekend, president obama will be finishing topping off his ohio campaigning in central ohio. in the past two cycles, we've seen the democrats coming up east of ohio and make that push. he is comfortable with the get- out-the-vote efforts here. he has to go down and appeal to what is considered the swing area with more independent voters and you have this educated, affluent group, the base hit around ohio state university, and that has been critical. if you show that map, you will see ohio is broken up into five ohio's. it's a very expensive state because of those five areas and some of the border areas. we have about 70 markets and that makes it very expensive to campaign here. in